Sunday, March 21, 2010
http://tv.msn.com/tv/article.aspx?news=488580>1=28103&silentchk=1&
Hello guys. please check out this story from the Associated Press about how TV can influence the attitude's and morality of an individual in a Paris reality program.
Thursday, March 11, 2010
THE HYPODERMIC NEEDLE THEORY
The hypodermic needle model is a theory that suggests that the mass media can powerfully influence people by delivering messages that can directly be accepted and recieved into their subconscious, resulting in a change in their behavior and thoughts.
Because a mass can sometimes be seen as a relationship with a multitude of ignorant people, this theory can hold true in that, the media, which is exposed to a large number of people, can influence their behavior and they will remain ignorant of this influence. Propounded by the Frankfurt School Of Thought, they argued that in the 1940's and 1950's, the mass media influenced a behavior change in people that resulted in the fast rise of radio and television sets as well as the emergence of propaganda and advertisement.
Because a mass can sometimes be seen as a relationship with a multitude of ignorant people, this theory can hold true in that, the media, which is exposed to a large number of people, can influence their behavior and they will remain ignorant of this influence. Propounded by the Frankfurt School Of Thought, they argued that in the 1940's and 1950's, the mass media influenced a behavior change in people that resulted in the fast rise of radio and television sets as well as the emergence of propaganda and advertisement.
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